About Us
Hi I’m Emma.
I started The Beauty Supply in 2021 during lockdown when nail salons closed and I
decided to learn how to do my own nails. Simple enough, right?
Except I couldn't find products I actually loved. Either the quality wasn't there, the
shades didn't work for my skin tone, or the brands just didn't feel like they were made
for me. So I thought why don't I source them myself?
What started as a personal frustration became a business. And what became a business became something much bigger than I ever expected.
This Is Bigger Than Nail Polish.
The more I built The Beauty Supply, the more I saw what was really happening in this industry. Nail technicians burning out. Running businesses alone, undercharging, undervalued, with no support system around them. Young people desperate to get into beauty but with no clear pathway in.
An industry that talks about community online but doesn't always practise it in real life.
I wanted to change that.
So alongside The Beauty Supply, I built The Glow Fund CIC a community interest
company that uses every order placed on this site to fund real change. Training programmes. Mentorship. Opportunities for people who deserve a seat at the table but haven't been given one yet.
Our Vision Is Global.
We're starting in the UK but our vision doesn't stop here. We want to extend our support to beauty communities across the Caribbean, Africa and South America Because talent doesn't have borders, and neither should opportunity.
We're also working toward something close to my heart supporting cancer patients
to access safe nail care products and services. Because everyone deserves to
feel beautiful, whatever they're going through.
This is what The Beauty Supply stands for. Not just selling nail polish. Building something that lasts.
Welcome To The Community.
Whether you're a nail tech building your business, a beauty lover discovering your next favourite shade, or someone who simply wants to shop with purpose.
You're in the right place.
— Emma, Founder